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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06935_Field_TCUM T500.txt
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1996-04-10
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841b
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16 lines
Here is a news items that captures a good deal of the
meaning of the automobile in relation to social life:
It was terrific. There I was in my white Continental,
and I was wearing a pure-silk, pure-white, embroidered
cowboy shirt, and black gabardine trousers. Beside me in
the car was my jet-black Great Dane imported from
Europe, named Dana von Krupp. You just can’t do any
better than that.
Although it may be true to say that an American is a
creature of four wheels, and to point out that American youth
attributes much more importance to arriving at driver’s-license
age than at voting age, it is also true that the car has become
an article of dress without which we feel uncertain, unclad, and
incomplete in the urban compound. Some observers insist that,